Monthly riders

Riders who recorded a session in each month, against the same month a year earlier. The dashed line is this month so far.

Ride-again cohorts

New riders by the month of their first session, and the share of them who rode again within 7 to 90 days. A dashed cell has not had that long yet.

Season return so far

Of each year's riders, the share who have come back by each month of the next year. This year's line grows until December.

Premium subscribers and MRR

People paying for Premium at the end of each month, and their monthly recurring revenue in USD. This month, dashed, shows today's numbers.

Trial starts and purchases by flow

New subscriptions each month, as trial starts and paid purchases, by the flow the rider subscribed through.